Fanfare, family and flame-grilled burgers on the BURGER KING® launch menu
Cape Town, 2 May 2013: The world’s most famous burger, the WHOPPER® sandwich, today arrived at Cape Town International Airport, welcomed by a crowd of fans and media, who have eagerly awaited BURGER KING®’s (NYSE: BKW) arrival in South Africa.
Travelling with a VIP entourage, The WHOPPER® sandwich is set to open the first BURGER KING® restaurant in the country following a week of official engagements and appearances in the Mother City.
BKW one of the world’s largest hamburger chains, will open its doors in South Africa on Thursday 9 May. Capetonians will be the first to sample the US-based group’s famous flame-grilled burgers at its flagship restaurant at 33-On-Heerengracht.
The rest of South Africa will get their hands on the WHOPPER® sandwich shortly after, with BKW rolling out restaurants nationally from next year. BKW a global chain of quick service restaurants, currently serves 11-million customers every day in 88countries.
Jaye Sinclair, CEO of BURGER KING® SOUTH AFRICA says locals can expect the same high quality products that have made BURGER KING® one of the biggest restaurant chains globally. “Our menu is designed to embrace the multi-cultural and diverse tastes of the South African public. We believe that our signature recipes and family-friendly dining experience will be a perfect fit.”
Sinclair says BURGER KING® SOUTH AFRICA ’s options are also designed to suit every pocket. “We have different value offerings, from our core products, to our premium dishes. BURGER KING® is renowned worldwide for its signature WHOPPER® sandwich which has been a favourite for nearly 60 years.”
The launch in South Africa forms part of BKW’s aggressive expansion into high-growth emerging markets. The chain, which was founded in 1954 in Miami, opened in Russia and China last year and in Brazil in 2011. South Africa will also serve as the launch pad for BKW into the rest of sub-South Africa Saharan Africa.
This press release includes forward-looking statements, which are often identified by the words “may,” “might,” “believes,” “thinks,” “anticipates,” “plans,” “expects”, “intends” or similar expressions, and include statements regarding BKW’s expectations regarding the growth opportunities in South Africa and the ability of the joint venture to capitalize on these opportunities and rapidly expand the BURGER KING® brand’s presence in South Africa. These forward-looking statements may be affected by risks and uncertainties in BKW’s business and market conditions. Some of these risks are set forth in reports filed by BKW with the U.S. Securities and Exchange Commission, including the information under the heading "Risk Factors" in the annual report of BKW on Form 10-K for the year ended December 31, 2012. BKW wishes to caution readers that certain important factors may have affected and could in the future affect BKW’s actual results and could cause BKW’s actual results for subsequent periods to differ materially from those expressed in any forward-looking statement made by or on behalf of BKW, including the risk that the joint venture will not close, that the joint venture will not be successful in opening BURGER KING® restaurants in South Africa or that the opportunities to open restaurants in South Africa will decline. BKW undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date hereof.
ABOUT BURGER KING WORLDWIDE HOLDINGS, INC.
Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 13,000 locations serving over 11 million guests daily in 88countries and territories worldwide. Approximately 95 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.
About BURGER KING® South Africa (Pty) Ltd
Launching in South Africa in May 2013, BURGER KING® SOUTH AFRICA is ambitious in our plans to expand. As a business, we are committed to doing the right thing for both our customers and our stakeholders. BURGER KING® SOUTH AFRICA is planning to generate more than 5 000 jobs within the next 5 years. To learn more about BURGER KING® SOUTH AFRICA , please visit the company's website at www.burgerking.co.za/ or follow us on https://www.facebook.com/BurgerKingSOUTH AFRICA and Twitter (@BurgerKingZA)